Explainer videoĮxplainer videos are also a great way to position yourself as an expert and share valuable information with your customers. You can use before/after or step-by-step posts for how-tos and tutorials, or to take your followers behind the scenes and show them your work process. This is an extremely effective way to show customers what this company’s products can do for them. They included a clearly-marked “before” slide, as well as an “after” slide in the same format. “I can’t believe how much it’s maximized space in my awkwardly shaped pantry!” #TheContainerStoreĪ post shared by The Container Store on at 2:31pm PDT
They used 6 slides, starting with an intro slide that made it clear what the purpose of the post was: For example, TheContainerStore used this before and after post to show how their containers can help organize your fridge. Before and after or step-by-step carousel postsĬarousel posts are fantastic for showing the steps of a process. You could also do a before/after or step-by-step carousel post (see below).
For a Feed post, you can create a quick one-minute tutorial video, or a still image of the final product with written instructions in the caption. How-to posts position you as an expert in your field and provide valuable information for your customers. For example, see our posts on content ideas for July 4th, Mother’s Day, St. Tap into the festive mood of the moment by creating a special post for an upcoming holiday or other special occasion.
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